Not in creating new content - in support tickets from customers following old procedures. When your product updates faster than your support materials, every customer becomes a liability instead of an asset.
When your support team answers 'How do I export data?' they're identifying a knowledge gap. That customer conversation becomes a 90-second video that prevents the next 100 customers from needing the same help. Your support costs decrease while customer satisfaction increases.
New customers need onboarding. Your team can't scale one-on-one onboarding infinitely. AI actors deliver personalized onboarding that feels human while handling unlimited concurrent users. Your team focuses on complex issues, not repetitive explanations.
Email sequences. Help center articles. In-app tooltips. Slack channels. Meet customers where they work. Knowledge articles that prevent support tickets before they're created.