Last updated: October 2025
1. Introduction
Immersive Fox Ltd (“Immersive Fox”, “we”, “us”, or “our”) is committed to protecting your privacy and handling your personal data transparently and in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and other applicable data protection laws.
This Privacy Policy explains how we collect, use, share, and protect your personal data when you visit our website, use our AI video and course generation platform, or communicate with us.
2. Data Controller and Contact Information
The data controller responsible for your personal data is:
Immersive Fox Ltd Registered in England and Wales Email: privacy@immersive-fox.com
If you have any questions or concerns about this Policy or your personal data, please contact us at the above email.
3. What Data We Collect
We collect and process the following categories of personal data:
Information you provide: Name, email address, company details, job title, and any content you upload (e.g., scripts, training materials, videos, or likeness approval recordings).
Platform usage data: Account activity, video generation history, preferences, and feedback.
Technical data: IP address, browser type, operating system, referral URLs, device identifiers, and general site usage statistics (via cookies and analytics).
Marketing and communications data: Your preferences for receiving marketing from us and your communication history.
We do not knowingly collect or process data from individuals under 18 years of age.
4. Legal Bases for Processing
We process your personal data under one or more of the following legal bases:
Contractual necessity: To provide and manage access to our services, process your requests, and deliver generated content.
Legitimate interests: To improve our platform, secure our systems, and market our services to existing customers or professionals likely to benefit from them.
Consent: For optional activities such as email marketing, likeness processing, or non-essential cookies (you can withdraw consent anytime).
Legal obligation: Where we must comply with applicable law or respond to lawful requests.
5. How We Use Your Data
We use personal data to:
Provide, operate, and improve our AI video and course generation platform.
Verify likeness submissions and user authorizations for digital actors.
Communicate with you regarding your account, subscriptions, or service updates.
Send marketing communications (only where lawful and with an easy opt-out).
Analyse website performance and optimize user experience.
Ensure legal compliance and prevent fraud or abuse.
6. Premium AI Avatar and Likeness Processing
If you choose to create a Premium AI Avatar, we will process your likeness and voice recordings to train a unique AI model that replicates your appearance and voice for video generation.
Your likeness data will be used only to train the model assigned exclusively to your account.
Your avatar model will not be shared, sold, or used by any other customer or for any other purpose without your explicit, written consent.
You may request deletion of your likeness data and associated model at any time, and we will permanently delete all copies within 30 days.
We apply strict technical and organizational security measures to prevent unauthorized access or use of likeness data.
We process likeness data solely on the basis of your explicit consent, collected at the time of submission of your approval video or likeness consent form.
7. Cookies and Tracking Technologies
We use cookies and similar technologies (Google Analytics, Meta/Facebook Pixel) to understand user behaviour, improve our services, and deliver relevant advertising.
You will be presented with a cookie consent banner when you first visit our website. Non-essential cookies (analytics and advertising) will only be used if you opt in. You can withdraw consent or adjust your cookie preferences at any time.
See our Cookie Policy for details on types of cookies used and how to manage them.
8. Sharing and Disclosure of Personal Data
We share your personal data only where necessary:
Service providers: Cloud hosting (Google Cloud), analytics, marketing, and communication tools that process data on our behalf under strict data protection agreements.
Legal compliance: To regulators, law enforcement, or others when required by law.
Corporate transactions: In the event of a merger, acquisition, or sale of assets, we may transfer personal data as part of the transaction.
We do not sell personal data.
9. International Data Transfers
We may transfer personal data outside the UK or EEA (for example, to the United States) where our service providers are located. In such cases, we ensure adequate safeguards are in place, such as the UK Addendum to the EU Standard Contractual Clauses or equivalent legal mechanisms.
10. Data Retention
We retain personal data only as long as necessary for the purposes for which it was collected, including:
Account data: retained while your account is active and for up to 12 months after closure (unless legal retention applies).
Video and likeness data: retained until you withdraw consent or request deletion.
Analytics and cookies: retained according to their expiration period or until you delete them.
After the retention period, personal data will be securely deleted or anonymized.
11. Data Security
We use technical and organizational security measures to protect personal data against loss, misuse, unauthorized access, alteration, or disclosure. This includes encryption, restricted access, and regular audits of our systems and third-party vendors.
12. Your Rights
Under GDPR, you have the following rights:
Access: Request a copy of the personal data we hold about you.
Rectification: Request correction of inaccurate or incomplete data.
Erasure: Request deletion of your data (“right to be forgotten”).
Restriction: Limit processing in certain circumstances.
Portability: Receive your data in a structured, machine-readable format.
Objection: Object to processing based on legitimate interests or to direct marketing.
Withdraw consent: Withdraw previously given consent at any time.
To exercise these rights, contact us at privacy@immersive-fox.com. We will respond within one month as required by law.
13. Marketing Communications
We may send marketing emails about our products and services to business contacts and existing customers under legitimate interest or consent. Every message will include an unsubscribe link to easily opt out of further communications.
14. Data Protection Officer and Supervisory Authority
We have appointed a data privacy contact reachable at privacy@immersive-fox.com. If you are located in the UK or EEA, you also have the right to lodge a complaint with your local data protection authority (e.g., the ICO in the UK or an EU Member State authority).
15. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated version on our website with the “Last Updated” date at the top.